China/Chinova

Chinova was founded in October 2009 in order to make e-commerce to and from China more efficient. Chinova’s headquarters is based in Beijing, China. Chinova was started by Paynova AB and LeiXun, which is a Chinese e-commerce and technology company.

Offering

Chinova’s offering is based on two complementary areas which taken together offer a secure way for online merchants to benefit from the vast potential of the Chinese market. The first part of the offering is an efficient and secure payment service so that major online merchants can be paid in their own currency. The second part of the offering is effective marketing services to drive traffic to the merchants. This part includes the E-Mall that the Chinese organization China UnionPay is launching under its own brand in 2010, which is developed and operated by Chinova. The marketing service, together with numerous optional services, help make many common problems easier, such as currency exchange, payment demands, import and export permits, deliveries and returns, translation, customer support and adapting pricing and products. We can summarize by saying that Chinova offers Western online merchants a payment service, as well as knowledge of Chinese e-commerce and consumers' needs. Chinese online merchants are offered knowledge of foreign e-commerce and support for new business in new markets. In short – Chinova offers its online merchants a way to increase sales while controlling risks and costs.

Objective and strategy

Chinova’s objective is to become a leading supplier of payment and marketing services for e-commerce to and from China. Chinova can provide added value to customers in all sectors, but has elected to focus on the travel, events, retail and media segments. Chinova is in a unique position to create added value for its customers both in China and the rest of the world, through its local presence in Beijing and Shanghai with its own local employees, and a strong partner in the form of Paynova and ChinaPay / UnionPay which has a local presence throughout China. China UnionPay has issued approximately 1.8 billion Chinese bank cards, and in 2009 it was estimated that they have approximately 640 unique cardholders in China. According to A.C. Nielsen UnionPay enjoys a brand recognition level of around 96% in China.

If you want to know more about our offers in the Chinese market, please contact a salesperson.

For more information about Chinova, go to www.chinova.com